Zivame: For the Love of Lingerie

Richa Kar and her four team mates have created Zivame, every woman's most-loved lingerie brand which is in the fashion forefront

About Zivame

Zivame is India’s leading women’s wear brand featuring a vast selection of styles in various sizes. Richa Kar, who brings experience from retail and marketing, founded Zivame in August 2011. With an array of selection ranging from everyday lingerie essentials, full figure lingerie, maternity, activewear, shapewear to bridal lingerie, easywear, nightwear and swimwear for women, it is a one stop shop where women can understand their lingerie needs, browse through styles, order for their right size and get their order delivered at their doorstep. At Zivame, women play a very significant role in the entire process of creating lingerie, right from design to delivery. With ‘Fit Advisors’, ‘Discreet Packing’ and ‘Fit Studios’ in Bangalore, Pune, Delhi, Jaipur, Cochin, Chennai, Hyderabad and Chandigarh, Zivame is every woman’s most-loved brand for lingerie and close-to-skin categories
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The Team



Sirisha Tadepalli, Director-Brand Marketing

With over 10 years of experience in brand management and communications, Sirisha Tadepalli is the Brand Marketing Director at Zivame. She gained education at prestigious institutes like MICA & Grenoble Ecole de Management. With the global exposure and consumer understanding, she has been able to spearhead the strategies and bring Zivame to the fashion forefront.



Deepthi  Doreswamy, Head – Product Development and Design, Easy Wear

After pursuing a degree in  Apparel design and manufacturing technology from NIFT, Deepthi started her career with an export house  and from there moved to working with an array of international brands on merchandising for India and now heads the Easy Wear product development and design department. She understands the needs of Indian consumers and their fashion sensibilities. She has been pivotal in envisioning the category and building the fashion focused collection.



Kavitha, Head – Retail Operations

fter attaining the Company Secretary certification, Kavitha started her career with Metro cash and carry as non food head controller. She later moved to Titan in the buying and merchandising department heading various brands. Kavitha wanted to explore different sectors of retail, where she worked with Vodafone India as Deputy General Manager Retail for over 2 years. Currently heading Retail operations for Zivame, Kavitha has very aggressive plans for the company which intends to open 40 fit studios across India with the focus to engage more women.




Lakshmi Subramaniam, Manager – Design and Development (Lingerie)

Lakshmi Subramaniam, Tamilian born and brought up in Rajasthan completed her high school from Raman Munjal Vidya Mandir. She pursued a diploma in Fashion/Apparel Design from SOFT following which she pursued a Masters degree in Apparel Design and Merchandising from National Institute of Design, Ahmedabad following a Masters degree in Human Resources Management. She began her career as an intern with Uzazi maternity fashions ltd. Pune followed by stints as a designer with 9Months - A Venture of Kids At Home India Pvt. Ltd and Bodycare creations. She later moved as a senior designer with Gokaldas Images. With prior experiences, Lakshmi joined Zivame in September 2013 as Manager-Apparel Design (Lingerie) and currently heads the Lingerie design team for Zivame.

 

Contributors to the success

With over 7 years of experience in brand management and communications, Sirisha is strong in areas of innovation, conceptualizing, executing 360 degree launch plans and communications (PR, internal communications, and launch conferences).
She also has an ability to bring innovation in every aspect of work, be it PR, launches, media or events making Zivame’s latest campaign #FitForAll a huge success.
With hands on experience in annual planning cycle and new product development process, Sirisha is an inclusive team player with initiative taking ability and result oriented approach.

 



Journey of Zivame so far and plan for coming year

Having consulted several retailers, we realized there was so much social discomfort while buying lingerie that it has got reduced to a 5 minutes hurried chore. Also, a lot of stores clearly lacked the kind of variety in terms of designs, sizes and types that a modern woman requires. That is when Zivame was conceptualized as a lingerie store where women could browse through various styles, understand what would suit them best, order for their exact size and get their order delivered at their doorstep without any hassles. At Zivame, women play a very significant role in the entire process of creating lingerie, right from design to delivery. With ‘Fit Advisors’, ‘Discreet Packing’ and ‘Fit Studios’ in Bangalore, Pune, Delhi, Jaipur, Cochin, Chennai, Hyderabad and Chandigarh, we plan to expand our retail footprint across key markets in the coming year. 

The upcoming year will be more fashion focused with key milestones being created with marketing tie-ups, collection launches etc. 


We thank the ZIVAME team for sharing their story with us. We are sure that their story will certainly inspire our readers.


ZIVAME team can be reached on twitter, Facebook, Instagram

First Published: 24-Apr-2017- 16:17


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